Research & insights
01Heatmaps, session replays, surveys and funnel analysis.
Services05 · conversion-optimization
Conversion Optimization
Compounding revenue from the traffic you already have.
[ Overview ]
CRO done properly is the highest-leverage line item in your budget. We run a structured experiment program — hypothesis, build, ship, analyze — that compounds revenue per visitor month over month.
[ Problem → Solution ]
The problem
What usually breaks
- A/B tests are sporadic and rarely reach significance.
- Wins don't stick — variants ship, then quietly regress.
- Nobody documents learnings; the same hypotheses get retested.
- Tooling is in place but the program isn't.
Our solution
How we fix it
- Continuous experiment cadence with a prioritized backlog.
- Production-grade variants — not just visual tweaks.
- Statistical rigor: pre-registered hypotheses, proper power, clean readouts.
- A learnings library that compounds organizational knowledge.
[ What we do ]
The scope, made concrete.
Hypothesis backlog
02ICE-scored, with clear primary metric and design intent.
Production-grade build
03Variants built by engineers, not visual editors.
Statistical readouts
04Bayesian or frequentist — your call, but done right.
Learnings library
05Searchable history of every test, with verdict and follow-ups.
[ Case studies ]
Outcomes we've shipped.
Client · AI App Dev Travel
+18% checkout conversion
12-week CRO program on a 7-figure booking funnel.
Client · Loft B2B
+27% demo requests
Marketing site experiments for an enterprise SaaS.
Client · Crate & Co.
+11% revenue per visitor
Always-on CRO for a DTC homewares brand.
[ Process ]
How we ship this engagement.
- Step 01
Audit
Funnel diagnostic and research synthesis.
- Step 02
Backlog
Hypotheses prioritized by impact and confidence.
- Step 03
Build
Engineering-grade variants ready for production traffic.
- Step 04
Measure
Pre-registered analysis, clean readouts, decisive verdicts.
- Step 05
Scale
Winning variants permanently shipped + follow-on hypotheses.
[ Investment ]